Business Clarity

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Earlier this week, I discussed the importance of personal clarification on topics that help leaders have a consistent, authentic approach to their vision.  Click here to read more about the areas of life one must be clear about in or to be productive, happy, and successful. 

If the business leader is not clear on their personal items, they will ineffectively lead their teams by being inconsistent and unclear.  They will often produce mixed messages because they lack clarity on who they are or where they are going, often becoming distracted on their journey.

These mixed messages and personal unawareness make way for constant distractions all day long for your team.  A lack of clarity on the questions below means more struggles and less traction.

Points of Business Clarity:

Is your team clear on…

  • the roles within the company and who does what?
  • the “why behind” company goals and initiatives?
  • the company’s 5-year stretch goal?
  • the company’s vision for the future?
  • the company’s annual goals?
  • the company’s quarterly themes?
  • their daily/weekly activities and how it ties to annual goals and quarterly themes?
  • the company’s strategic planning process?
  • everyone’s communication and decision making styles?
  • the company’s culture?

If the team is not clear on these business categories, they will be consumed with distractions instead of opportunities.  Brandon Ames, an entrepreneur from Phoenix is fond of saying, “absent values and vision, you cannot differentiate between opportunity and distraction.”

Imagine each person on your team sitting in their own canoe on a lake, tied to each other by a rope.  They are facing in various directions and you instruct them to start paddling.  What happens?

Not much. 

Or worse – the strongest paddler eventually starts dragging the group in whatever direction pleases them.  In your business, who’s the strongest paddler? 

You are.  Which is why at times it can feel like you are dragging the team to achieve a goal.  You may be asking yourself why this is so hard, or why your team doesn’t care as much about the success of the business as you do. 

Imagine, instead, if when you told everyone to start paddling, they all instinctively turned to the same point on shore and with laser focus aggressively paddled in that direction. 

The key to business clarity and success is alignment, focus, accountability, and rhythmic communication. 

Future posts will tackle these topics.

Personal Clarity

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I often speak with entrepreneurs, realtors, business leaders, and other professionals about achieving more.  Of course, it is rare to find someone that is completely satisfied with the amount or pace of their achievements. 

And when you look at people around you or in the media, you find wide ranges of achievement.  Some people struggle to balance their checkbook, while others own and run 3+ businesses. 

Similarly, some businesses languish for years in mediocrity, barely able to keep the lights on, while others skyrocket to success.

What is the cause of this disparity?

Distractions are the primary reason people and businesses do not achieve the success they desire.  Without a question, to be distracted is the most detrimental obstacle to achieving a goal with any kind of efficiency. 

Distractions come from a lack of clarity around a number of personal and professional categories.  Here are some examples:

Points of Personal Clarity:

Are you clear on…

  • your core values and how to use them?
  • your signature strengths and how to leverage them?
  • your purpose and how to activate it?
  • the activities that bring you joy, happiness, engagement, and meaning?
  • how others’ energy affects you and vice versa?
  • your inner critic’s impact on your decisions?
  • your goals and why you want to achieve them?
  • how your sleep, nutrition, activity, stress an overall health affect your happiness and productivity?
  • what brings you the most satisfaction while you work?
  • what brings you the least satisfaction while you work?

Clarity around these ten issues will provide you with the foundation you need to be confident, happy, and successful.  When you are clear on responses to these questions, you are by default also aware of what a distraction looks like. 

A distraction will feel uncomfortable.  A distraction will feel misaligned with what you know you are supposed to do.  A distraction will be so obvious, you’ll forget how once it was so alluring.

But like anything worth having, gaining clarity takes work and practice.  How can you begin?  If you feel like you are not 100% clear on 1 or more of the above areas, take the Velocity Life Review assessment and receive a free debrief of your results.  This is the first step in gaining clarity around areas of satisfaction and dissatisfaction in your life. 

As always, with awareness comes choice.  Clarity is, therefore, empowering.