Business Clarity

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Earlier this week, I discussed the importance of personal clarification on topics that help leaders have a consistent, authentic approach to their vision.  Click here to read more about the areas of life one must be clear about in or to be productive, happy, and successful. 

If the business leader is not clear on their personal items, they will ineffectively lead their teams by being inconsistent and unclear.  They will often produce mixed messages because they lack clarity on who they are or where they are going, often becoming distracted on their journey.

These mixed messages and personal unawareness make way for constant distractions all day long for your team.  A lack of clarity on the questions below means more struggles and less traction.

Points of Business Clarity:

Is your team clear on…

  • the roles within the company and who does what?
  • the “why behind” company goals and initiatives?
  • the company’s 5-year stretch goal?
  • the company’s vision for the future?
  • the company’s annual goals?
  • the company’s quarterly themes?
  • their daily/weekly activities and how it ties to annual goals and quarterly themes?
  • the company’s strategic planning process?
  • everyone’s communication and decision making styles?
  • the company’s culture?

If the team is not clear on these business categories, they will be consumed with distractions instead of opportunities.  Brandon Ames, an entrepreneur from Phoenix is fond of saying, “absent values and vision, you cannot differentiate between opportunity and distraction.”

Imagine each person on your team sitting in their own canoe on a lake, tied to each other by a rope.  They are facing in various directions and you instruct them to start paddling.  What happens?

Not much. 

Or worse – the strongest paddler eventually starts dragging the group in whatever direction pleases them.  In your business, who’s the strongest paddler? 

You are.  Which is why at times it can feel like you are dragging the team to achieve a goal.  You may be asking yourself why this is so hard, or why your team doesn’t care as much about the success of the business as you do. 

Imagine, instead, if when you told everyone to start paddling, they all instinctively turned to the same point on shore and with laser focus aggressively paddled in that direction. 

The key to business clarity and success is alignment, focus, accountability, and rhythmic communication. 

Future posts will tackle these topics.